What makes a good Ads copy

May 05, 2023 9:57 am

Morning,


Today, I'm in a rush I have lectures this morning,


So no time to waste.


Let's talk about what makes a good Ads copy.


You need to know that you can't construct a good Ads copy without taking into account the type of influencer you want to use.


Before you write an Ads script for an influencer. 


You should spend a good amount of your time watching and studying the best performing videos on that page.


When you send an Ads copy to me for a review.


I can't judge the ad copy because to start with I have little or no details about the kind of influencer you want to use.


Of course, we can collectively make corrections anywhere I notice an error in the copy.


But, nobody here is a "god of marketing".


We can't simply look at an Ads copy and say it will perform or not.


However, if you do your homework well by studying the influencer and the course. 


You can be your own judge.


Let me also add that…


You should model after what works and not copy then blindly I repeat "Model" not "Copy".  


Let's all be creative. It's looking like everyone is copying each other.


Sit down and come up with something on your own, Get a bit more creative


These are places where you can find some amazing Ads copy scripts for your TikTok Ads.


Study other marketers on TikTok in the "Make Money Online niche"


Your copy in a way should be linked to what the influencer usually talks about. 


But the influencer should not pass more than one message in the Ads video, He can be creative but the part where he is selling your stuff should be the last section in the Ads video,


If the influencer is a Viogger…


Do not allow him/her to insert your Ads in between his Vlogs.


The section where he his selling your stuff should be the last part of the video


If it's a street interviewer, in this case, the type that hands over notes to strangers.


Your copy should be written inside the notes


Avoid the following:


-Words that make your offer look like a Ponzi or get rich quick scheme


Using Complex words


-High volume background sound, Except it's a dancer


Kapish


That's all for today


PBUY


Benson.


Everything you need to know about writing ad copy for TikTok you get when you get My TikTok Influencers Marketing Blueprint

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