Midnight Marketing Technique
May 15, 2023 4:08 pm
I just got home from Town for Emma's birthday and I thought to share this with you even though it's almost midnight here ...
It's a simple tactic you can use to manipulate a prospect into changing their mind from...
"Can we do it for less?" to...
"Alright, it's fine, let's do it"
NOTE: The problem is the prospect is either looking for a bargain
Or don't think the price you're quoting is worth it.
Whatever the case is once you notice a client trying to do the whole "price bargain" thingy....
Simply say something like:
"It's okay if you can't afford it, but that's the price maybe we can do this some other time when you can afford it, or I can refer you to one for of a lesser price"
Or say "It's okay if you can't afford it"
And no matter what they say or try to say...
Don't budge.
Don't remove a single penny.
In my experience, 80% of potential customers have their egos bruised when you tell them they can't afford your product (especially if it's over a call or meeting where "others can hear you")...
And in a bid to save face or prove you wrong...
They go ahead and say "alright, the money's actually not a problem, let's do it.."
NOTE:
Try to use that "it's okay if you can't afford it" line as often as possible to "bruise their ego" further...
Don't overuse it, or overdo it
Be the more you do it (tactfully) the more likely clients will end up agreeing to your price on the spot
Or come back later to pay your fees 100%
Just to prove to you that they "have money"
You should try this if you ever have customers saying to you that your price is above their budget…
That you should give them a "discount" or that you ought to meet them halfway.
If I wasn't feeling sleepy I'd probably break this down further
But I think the tactic is clear enough for you to know how to use it.
PBUY
Benson.
If you love this and you're interested in knowing little technique you can add to your marketing campaign for the best results then join me here at 8PM
P.S.: Don't reply saying how amazing this technique is, I know it works that's why I'm telling you.
When you've used it and it worked for you now you can send a reply saying how you used it
And once you've seen how well it works and you want to check out more strategies to help grow your business.
Check out my JuJu Marketing Blueprint.
Tonight 8PM I would be on a twitter space where I planning to reveal all the techniques I used when writing TikTok ads.
If you interested go here