It was a sunny afternoon, just a few minutes past 1 p.m. I was on my way to see a friend at his store, nearby.

While I walked, I felt the scorching sun directly hitting my head—enough to fry my brain.

My destination was a few metres away, so trekking that distance wasn't a bad idea.

It took about 121 steps away from my take-off point to get to my destination (I knew because my device was tracking).

My friend's store was located amongst an array of other shops. While I was seated, a particular shop caught my attention, it belonged to a perfume vendor.

Unlike other shops which were being rushed by customers. This particular shop was no different from a graveyard.

During my entire stay at that location. No customer appeared at this shop, and not one person came to make enquiries.

I relayed my observation to my friend. He was not surprised a bit. "It is usually like that. No one might appear at that store in a week". "I wonder how they've remained in business". He added.

As a marketer, I felt uneasy. My body couldn't take it. I knew the shop owner was in pain.

I almost approached the shop owner to exchange words but my friend discouraged me. I think I'll do that some other time.

Just like my friend, I know you'll be wondering; "Why am I suddenly interested in a perfume business owner I never knew before?"

It's because my current client also sells perfume.

And I witnessed how he made a lot of sales after advertising his product using a TikTok influencer.

People spend a lot of money to smell nice. I knew this working with my client. So why is this particular perfume vendor struggling to make sales?

Well, I have some answers to that which I will address in my next email.

But before then, read about how my client (a perfume vendor) is outselling his competitors using TikTok Influencers here and how you can do the same.

This thread will be of great benefit to you if you're currently struggling to make sales as a digital or physical product vendor.

Ciao

Benson