The whole room went cold yesterday when I shared this on my webinar.

Perhaps nobody has ever explained why people don't buy like I did.

Or because they've never thought about it themselves.

Get this into your skull, .

"People buy based on emotions and justify with logic".

So if people are not buying from you.

It means you have failed at doing one thing...

And that's...

Bypassing their logical reasoning to address the emotional part of their brain.

You need to make your leads feel a certain way before they will buy.

This could be:

• making them angry at their current situation.
• fueling their ego.
• making them feel that without your product, they can't achieve their goals.

Whatever it is you do, you must evoke emotions.

But how do you do that?

Catch the rest of the gist on how to evoke emotions inside the replay of the webinar I held yesterday.

Listen to it here