How you doing today,

I got some replies to yesterday's mail.

Where I talked about the 3 things you need to focus on as a newbie email copywriter.

Some people wanted to know how to learn how to write emails that crawl into your customer's head and get them to take action. ( i swear someone wrote those exact words)

While reading through some of the replies.

I decided instead of answering each person at a time I would just answer the questions here.

Well, that was the plan for today's email…

But like all great plans they change ( I'd be explaining why soon).

I already made up my mind that I would write about it in today's email.

But a conversation I had with my little sister changed my mind.

So you can blame her

While eating dinner at home yesterday.

My kid sister said she remembered when I used to read novels every day and night.

What fun times back then…

Sardine was still #150.

What's so special about what she said that interrupted my plans to impact you with valuable knowledge.

Because if not for those times…

I doubt I would be where I am today.

Probably wouldn't be writing this email to you if I wasn't so obsessed with reading back then.

Because reading all those novels…

Helped me cultivate the habit of reading for up to 4 hrs without being bored.

Which is very difficult to do today.

You ask someone to read a book or watch a course today,

They'd tell you they can't because it is boring.

They can't sit down for 30 minutes to read.

One thing I noticed while studying great copywriters is that they read a lot.

They read books on copywriting and marketing.

They read blogs, and articles related to their market.

They read a lot when carrying out research to understand their customers' hopes, dreams, and fears (very important).

They make reading part of their day-to-day activities.

When I noticed this it was very easy for me to integrate this into my life.

Because I was already used to reading.

So , the million dollars question.

Are you willing to carve out an hour of your precious time every day to read?

• Books on Copywriting and marketing.
• Articles and blogs related to your niche.
• To understand their customers' hopes, dreams, and fears.

Talk soon.

Benson

PS: My tomorrow email would discuss how to get good at writing emails so set your reminder by 10 am tomorrow.

Also if you're like me who reads daily then I've compiled 3 books on copywriting and marketing.

But

I wouldn't be giving it out for free.

If you want to get access to them.

Reply to the email with a lesson you learned from the video I shared last week.