, here's something to spice up your day.

Check the last 10 (X - Roman Numerals) emails you…

Opened, read, and clicked the link within.

Look for these:

The Subject line

The first paragraph / sentence

The close / CTA

CTA is Call to Action.

That is…

What the writer says to make you want to…

Respond to his message,

Click a link,

Check out what it is you're offering them.

Buy his stuff on the spot.

Do this assignment with the last 10 emails that…

Got your attention,

Held your attention,

Made you read,

Made you click.

The benefit is…

The more emails you study

The easier it is for you to see…

That's how great email marketing really works.

Have an awesome Friday

Benson

P.S: Did you notice how I tried to explain what "CTA" means ?

Even though I could have assume that you knew what it means?

Simple marketing lesson:

Never assume your reader knows it all.

If you use an acronym (abbreviation) or a not-so-simple word

Always explain what it means so your reader understands.

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