Amazon and the Myth of the A9 Algorithm

There is more nonsense written about Amazon than almost any other topic because mere mention of Amazon will get you more clicks than anything else — although the “A9 Algorithm” might be the most ridiculous topic of all. Amazon also happens to be an i...

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Jan 02, 2021
Self-Editing Explained

Self-editing is the process an author goes through before they send their work to a professional editor; it is not a replacement for editing by a qualified, experienced, professional editor. There is only so much work an editor can do to improve your...

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Jan 01, 2021
Authors Say #DisneyMustPay

Disney is accused of refusing to pay royalties to Alan Dean Foster in a move that could ultimately affect all published authors, prompting widespread calls that #DisneyMustPay. Foster wrote the first ever Star Wars novelization, released six months b...

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Nov 20, 2020
How To Market A Book | 2020 Edition

Figuring out how to sell books in 2020 means facing a pair of imposing challenges : the multiplying complexity of book marketing and — speaking of things rising exponentially — the global pandemic, which has led to lockdowns, recessions, as well as n...

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Aug 13, 2020
Decoding Amazon To Sell More Books

In case you read the old, free edition and want to know what has changed, let me make that easy for you: everything. This brand new edition is a full-length book (over 75,000 words) breaking down how the Kindle Store, and how you can seduce Amazon’s...

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Aug 08, 2020
What The Big Tech Hearings Mean For Indie Authors

The CEOs of Facebook, Google, Amazon, and Apple were grilled on Capitol Hill yesterday, stepping up the anti-trust chatter that has been percolating over the last few years. While some of you might be tempted to reflexively dismiss these hearings as...

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Jul 30, 2020
Formatting An Ebook: A Step-by-Step Guide

After clocking up ten years’ experience making my own ebooks, I do a few things differently – but these are predominantly stylistic preferences, or my preferred best practices in terms of ebook layout, or the odd policy change from Amazon here and th...

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Jun 16, 2020
Facebook Engagement Bait and Shadow Bans

Websites try to keep your attention as long as possible, but the stakes are higher on Facebook where a drop in engagement can cost millions of dollars. Or FACEBOOK as it now insists on calling itself, like a shouty man outside a pub. Content which ke...

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May 18, 2020
Apple Books For Authors – Now With PC Access

Apple Books For Authors has launched and the all-new site now provides help to authors for every stage in their publishing journey. And here’s the biggest news of all: PC users can now publish direct with Apple Books. That’s right! Before now, anyone...

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May 08, 2020
13 Ways To Increase Your Email Open Rate

Having a big email list is great, but utterly pointless if your open rate is in the toilet. Quantity might get the headlines but it’s quality which pays the bills. You need engaged subscribers, ones that care about getting your emails, people who ope...

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Mar 30, 2020