Your Brand Voice Matters More Than You Think

Hi ,

Clear messaging is not a luxury. It’s a business advantage.

If your audience doesn’t quickly understand who you are, what you stand for, and why you matter, they move on. Your brand voice is the bridge between your expertise and your visibility.

Join us for this practical and insightful session designed to help service-based professionals clarify their positioning and strengthen how they communicate their value.

Whether you are refining your brand or starting from scratch, this webinar will help you communicate with greater confidence, consistency, and impact.

Led by Melanie Loy

Mel Loy, founder of Cuttlefish, is a communication strategist, author, and trainer with more than 20 years of experience helping organisations communicate clearly and effectively.

After studying journalism, Mel built an extensive corporate career across many industries. Today, Mel and her team provide consulting and training services to clients across Australia and internationally, specialising in internal, change, crisis, and strategic communication.

Mel is an author of Change Isn’t Hard, host of the Less Chatter, More Matter podcast, and an international award winner for her communication programs. Mel holds the Strategic Communication Management Professional (SCMP) certification and is the Immediate Past President of the International Association of Business Communicators Queensland Chapter.

This session is particularly valuable for consultants, stylists, and service-based professionals who rely on strong personal branding to attract and retain clients.

Webinar details

Date: Monday 4 May 2026

Time: 7:00 PM AEST (Australian Eastern Standard Time)

Duration: 1 hour

Bonus: Includes access to the webinar recording (sent via email)

How to attend

Free for current AICI Australia members (pre-register required).

$29 for non-members (via secure payment link below).

After registration, the Zoom link to “join meeting” for the live webinar will be sent directly to your email address (so don’t forget to whitelist our email address).

Can’t make it live? No problem! All registered attendees will receive a follow-up link to the recording via email, so you won’t miss out on this invaluable training.

Book your spot now by clicking the link:

AICI Member ticket - FREE

Non-Member ticket - $29

See Terms & Conditions.

Click button above to register and reserve your place!

For AICI members, sessions like this are a powerful reminder of the value of membership - access to industry leaders, real-world insight, and professional development opportunities that would ordinarily come at a significant cost.

Perfect for image consultants and stylists who want to understand how to crack Instagram success for their business.

Have questions?

Feel free to email us at [email protected] or DM us on Instagram @AICIAustralia.

PS: To make sure you receive all webinar links and reminders, please add this email address to your contacts or mark this email as safe. If you use Gmail, moving this email to your Primary tab will ensure nothing is missed.

Stay Connected

Follow AICI Australia on:

 Instagram: aiciaustralia

 www.aiciaustralia.org

MEMBERSHIP BENEFITS

AICI is here to educate and support you on your journey to becoming a fashion stylist and image consultant. Being a member gives you credibility in the Industry and with your Clients, ongoing education, keeping up with new tools, access to a vibrant community of like-minded consultants, support when you need help, Leadership, committee and conference opportunities. Your resume will expanded once you are a member, it provides personal growth, accountability and a strong sense of connection. Don't delay, pay today. Go to the AICI website and log in www.aici.org

AICI Global provide all the benefits in this link:

https://www.aici.org/page/MemberBenefitChart

Warm regards,

Ailee Molloy AICI

VP Communications, AICI Australian Chapter