It's February, and Love is in the air. This Feb Monthly meeting, APSS will embrace the Power of Brand Love.

Brand love is the emotional attachment audiences have to a brand, which has the power to drive increased loyalty, positive word-of-mouth, and higher customer lifetime value. This leads to a positive cycle of increased sales and strengthened emotional connections, which significantly impacts your business's financial success.

Its starts with a MASTERCLASS at 6 pm by Ms. Rebecca Downie. She is a photographer specializing in personal branding and lifestyle business portraits. She serves coaches, speakers, authors, and female founders in the Asia Pacific and the United Kingdom by increasing their confidence, attracting ideal customers, and growing their businesses. She'll share how you can build your brand by effectively telling your brand stories through engaging photographs.

Ms. Angjolie Mei is a unique funeral service industry figure as a certified funeral celebrant and director. She entered the industry after her father's passing, Mr. Ang Yew Seng, a pioneer funeral services director. Through her work, Angjolie strives to professionalize the funeral industry and makes a point to turn every death into a lesson for life.

Angjolie runs 'The Life Celebrant,' a company that provides Funeral services with a difference. They prioritize celebrating life over mourning death and aim to create funerals that stand out from the typical funeral experience. As Angjolie believes, a funeral is not just a single day in a person's life but rather a lifetime in a single day.

Her book, "Dying to meet you," has already been in its fourth print and showcases her passion for the funeral services industry and her perspective on death and life.

She will share how she put Love back into the Funeral industry by changing the image of Funeral Service.

Mr. Anser Aly is a seasoned marketer with 25 years of international experience building and growing multiple billion-dollar brands across diverse markets. He has held senior positions in Fortune 500 companies such as Shell, Henkel, and Unilever. After starting his career at Deloitte Consulting in London, Anser discovered his passion for marketing and has won multiple international awards, including three Cannes awards for his digital marketing campaigns in South East Asia. Anser is a sought-after keynote speaker at marketing and digital advertising conferences and has been a guest lecturer at top business schools, including Harvard. He has also trained and upskilled over 6,000 Unilever marketers worldwide. Currently based in Singapore, Anser is responsible for one of Unilever's biggest global brands, with over a billion dollars in annual turnover. He will share, "Building Billion Dollar Brands requires Brand Love. So does your business."

Grant, 'The Beat' Bosnick, will be hosting; he is an Author, Keynote Speaker, Musician, and the Managing Director of YES (Your Empowering Solutions), a boutique HR consultancy. With a background in psychology and neuroscience, he has partnered with over a hundred Fortune 500 and FTSE 100 clients for 24 years to transform people's behavior to achieve results and perform at a higher level. His new book, Tailored Approaches to Self-Leadership: A Bite-Size Approach Using Psychology and Neuroscience, was published by Routledge in 2023.

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