Hey there,

They mean well but...

Most marketing advice you see on social media is out of date.

We asked ARedStore partner, Matt Rouse, host of the Digital Marketing Masters Podcast, what is the biggest opportunity in real estate marketing that agents are getting wrong?

He spilled all the tea...

“Zero-click strategies are what is working now,” Matt told us, “as long as people can search your name + real estate and find you. Platforms like socials and search engines don't want their visitors to leave. Zero-click strategies allow you to showcase your expertise without redirecting your audience away from those platforms. This means your post reach is not automatically reduced. Being hyper-local brings engagement, which also increases reach and encourages people to talk to you about real estate.”

Here are 5 powerful zero-click strategies to help you grow as the local expert and enhance your real estate business:

1. Hyper-Focused Local Zero-Click on Social Media: Focus on hyper-local content. Don’t share links. Platforms prioritize local and family-related stories. Natural photos (with your branded KW gear) can be a reminder you are an agent, even if the post is not real estate related. Photos from local events like charity drives, community fairs, carnivals, library visits, etc., can serve as reminders you’re an agent without mentioning it. New restaurant opening? Big sale at a local biz? Nice produce at the farmer’s market? Share it. And don’t forget to mention your job. “I was driving to my open house and had to stop when I saw this roadside pop-up fruit stand.”
2. Local Market Q&A Sessions (In-Person): Host specific in-person Q&A sessions at local venues like coffee shops or community centers. Examples include a "Real Estate Investor Meetup" or a "First-Time Home Buyer Coffee Chat." Address common real estate questions and offer expert advice to build trust and visibility within your community.
3. Highlight Local Businesses and Events: Feature local businesses, events, and community news directly on your profiles. This strengthens your connection to the community and increases visibility. Don't force the connection to your business, because the increased reach helps your future posts reach a wider audience.
4. Regular Neighborhood Updates: Instead of auto-posting a link to a market report, interpret what the data means and post that, without the link. Show your expertise and encourage conversations, which helps your posts spread even further.
5. Engage with Local Media: Find local news outlets, community newspapers and newsletters, blogs, podcasts, and local micro-influencers (under 10k followers). Many will be interested in topics related to real estate, including the state of the housing market, real estate investing, why to use an agent, crazy things found at home inspections, how to prepare for first-time buyers, and more. Pick a topic, ask to write something for their paper, or come on their show to talk about it.

Implementing just one zero-click strategies will put you ahead of most of the competition. Not only will you enhance your visibility, but you also create lasting relationships within the community if you do it consistently.

By becoming the trusted local expert, you'll see more conversations, more referrals, and ultimately, more business.

AI Disclosure

This email is human-written and edited with limited AI use for re-wording difficult topics, ideation, and sometimes creating images from our prompts.

Have a wonderful week,

ARedStore.com

P.S. We've got presentation folders back in stock in large quantities ready to ship.