Recording with Guille on making AI videos to reduce cost per appointment

Mar 06, 2026 3:24 pm

Here's the recording for Guille's session

https://us02web.zoom.us/rec/share/SddAHeuxvZWxHf0uw9rjrULJtrGHS5tVUNqthaAQf2LsFs7vMLIi26gif8YUsw6l.4OccGNf2RSWsA-S6

Recording will be deleted after 48 hours to free up space

Book a free call with Guille to get his book and bonuses for free: https://calendly.com/guillermobastosoliva/consultoria

Key takeaways

Guillermo presented an AI-powered appointment engine system that can reduce cost per booked appointment by 40-70%
The system uses AI clones to create realistic videos and automated follow-up mechanisms
Key components include AI-generated creative content, conversion infrastructure, and automated follow-up
The system works across 90+ different industries and focuses on building infrastructure rather than just using AI tools
Guillermo offered a free 30-minute consultation call and his book on writing effective ads

Alaric introduced Guillermo who demonstrated AI-generated content capabilities.

Details
Alaric: Introduced Guillermo from Spain who would show how AI videos can bring down cost per lead
Guillermo: Showed an AI-generated interview between himself and Alaric that was not actually recorded together
Guillermo: Demonstrated several AI-generated videos in Spanish and English to test if participants could identify which were AI
Conclusion
Most participants couldn't reliably tell the difference between real and AI-generated content
The AI clones were created using HeyGen for visuals and 11Labs for voice cloning

Guillermo discussed why businesses struggle with rising costs for lead generation and appointments.

Details
Guillermo: Explained that most businesses focus on cost per lead but should focus on cost per booked appointment
Guillermo: Asked participants about their current cost per lead (responses ranged from $80-300)
Ozan: Mentioned his cost is around 80 SGD
Elara: Expressed concern about ad costs, noting she hasn't started ads yet but is anxious about costs
Conclusion
The real metric that matters is cost per booked appointment, not just cost per lead
Most businesses are overpaying because they focus on the wrong metrics
Without proper infrastructure, costs will continue to rise

Guillermo explained the components of his AI-powered appointment system.

Details
Guillermo: Described the system as having multiple layers: creative authority, conversion infrastructure, tracking, and follow-up
Guillermo: Explained that the system can generate multiple AI variations quickly, allowing for faster testing
Guillermo: Shared that the system includes AI follow-up that contacts leads instantly
Lee: Asked which system is used to build the infrastructure
Conclusion
The system uses Go High Level as the main CRM platform
The infrastructure captures 90% of data signals compared to 20-30% in typical setups
Better data leads to smarter optimization and lower costs

Guillermo discussed the importance of follow-up in converting leads to appointments.

Details
Guillermo: Asked participants how many times they follow up with leads manually
Hommeet: Responded "4" times
Elara: Responded "4x" times
Guillermo: Explained that most conversations happen between the 5th and 12th follow-up
Guillermo: Shared that 41% of booked calls came from AI-powered SMS follow-up
Conclusion
Most businesses stop following up too early (after 1-2 attempts)
Automated follow-up can capture leads at their highest point of interest
The system can follow up via SMS, WhatsApp, or other messaging platforms

Guillermo shared results from implementing the system.

Details
Guillermo: Presented a case where $16,000 in ad spend generated 6,125 leads and 632 booked calls
Guillermo: Stated this resulted in approximately $1.2 million in annual recurring revenue
Guillermo: Showed examples of video sales letters and follow-up systems used
Conclusion
The system can dramatically reduce cost per appointment
The approach works across different industries and niches
Results include lower costs, higher show rates, and better qualified prospects

Guillermo offered a free consultation and his book.

Details
Guillermo: Offered a 33-minute diagnostic session to review participants' current appointment generation systems
Guillermo: Promised to send his book on how to 10x marketing ROI to those who book a call
Ozan: Shared the booking link in the chat
Multiple participants: Expressed interest by typing "book" in the chat
Conclusion
The consultation would analyze current costs, booking rates, and identify leakage points
The system costs $50 per month for templates, funnels, and AI systems
Several participants booked consultation calls

Participants asked questions about the system's capabilities.

Details
Roza: Asked about AI voice quality, noting previous attempts sounded robotic
Mandy: Asked if the AI can speak multiple languages
MEEI LI: Asked how to retain trust if clients discover videos are AI-made
Hommeet: Asked about class booking functionality for his education business
Lee: Asked why SMS is used instead of WhatsApp
Conclusion
The system can handle multiple languages
Proper prompting can make AI voices sound more natural
The system can be customized for specific business needs like class bookings
The messaging system includes SMS, WhatsApp, and other platforms

Interested participants
Book a 30-minute consultation call with Guillermo using the provided Calendly link
Receive Guillermo's book on how to write ads that make 10x ROI
Guillermo
Send his book to those who booked consultation calls
Conduct 30-minute diagnostic sessions with booked participants
Provide customized infrastructure recommendations based on each business
Participants who booked calls
Prepare information about their current cost per lead and appointment
Be ready to discuss their current follow-up process
Consider whether they want a done-for-you or do-it-yourself implementation

Book a free call with Guille to get his book and bonuses for free: https://calendly.com/guillermobastosoliva/consultoria

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