Recording for the coaching session I just did https://www.youtube.com/live/9Ieg4LQaBk0?si=XAmlVijOM-NlWHIF
Community post with the chatlog, summary and everything https://alaricong.podia.com/community/topics/194044/posts/680626-how-i-closed-4-out-of-5-sales-on-a-6k-offer-and-25k-offerg
Key takeaways
- Alaric demonstrated how to close a $6,000 deal in a 30-minute sales call using the application close technique, achieving an 80% closing rate (4 out of 5 calls)
- Alaric showed how to build an automated webinar funnel using WebinarKit, including registration page, thank you page, watchroom, replay page, and email sequences
- The importance of having three key call-to-actions in every email: book a call, join WhatsApp group, and WhatsApp the presenter directly
- Alaric shared his webinar slides template that students can use to create their own automated webinar funnels
- Shahnaz shared her Facebook ad results, achieving leads at RM $8.45 and RM $13.77, which Alaric praised as very good performance
Brainstorm topics
Sales Techniques - Application Close
Alaric: Demonstrated how he closed 4 out of 5 sales calls with offers ranging from $6,000 to $25,000
- Details
- Alaric: Shared a recording of a sales call with Heng E where he closed a $6,000 deal for an automated webinar funnel
- Alaric: Emphasized the importance of handling objections early in the call before discussing price
- Alaric: Demonstrated how to collect payment during the call itself and the importance of maintaining silence during the payment process
- Alaric: Showed how to build rapport at the end of the call regardless of whether the sale was closed
- Conclusion
- The application close script is effective for closing high-ticket sales
- Handling objections early prevents them from becoming issues when discussing price
- Collecting payment during the call increases closing rate
- Maintaining silence during payment transfer is crucial to avoid disrupting the process
Automated Webinar Funnels
Alaric: Demonstrated how to build an automated webinar funnel using WebinarKit
- Details
- Alaric: Helped Averie set up her automated webinar funnel in Chinese, showing each step of the process
- Alaric: Created webinar slides for Chang Wee (Cliff) for a property investment webinar
- Alaric: Explained the importance of questions and answers in webinars to handle objections and give people more time to book appointments
- Alaric: Shared his own webinar slides template that students can use and customize
- Ozan: Discussed targeting specific demographics (like Bangladeshi Muslims in UK) through ad copy and interests
- Steve: Asked about the difference between WebinarKit and Systeme.io webinar funnels
- Conclusion
- WebinarKit provides better features for automated webinars compared to Systeme.io, including countdown timers and automated email reminders
- Every email should include three call-to-actions: book a call, join WhatsApp group, and WhatsApp the presenter
- Webinar funnels are one of the most profitable types of funnels to build for clients
- Questions and answers in webinars increase appointment booking rates
Facebook Advertising Results
Shahnaz: Shared her Facebook ad results for high-ticket offers
- Details
- Shahnaz: Showed ad performance with leads costing RM $8.45, $12-13, and some higher-cost leads
- Alaric: Confirmed Shahnaz had generated at least 37 leads
- Alaric: Explained that if using per-asset budgeting (rather than campaign-level), she should manually turn off underperforming ads
- Ozan: Asked whether Shahnaz was using campaign-level or ad set-level budgeting
- Conclusion
- Shahnaz's lead costs of $8.45 and $13.77 were considered very good by Alaric
- Facebook's AI will automatically reduce spending on underperforming ad sets if using campaign-level budgeting
- Manual optimization is needed when using ad set-level budgeting
Personal Branding and Positioning
Alaric: Discussed the importance of proper positioning in marketing
- Details
- Alaric: Explained why he positioned himself as a Facebook marketing coach rather than a sales coach when he was 21
- Alaric: Advised Yasin against positioning himself as a business coach until he has significant achievements
- Yasin: Asked about his positioning for his personal brand coaching
- Conclusion
- Position yourself in a way that leverages your perceived strengths and minimizes potential objections
- Age can be an advantage or disadvantage depending on how you position yourself
- Credibility in certain fields requires significant achievements
Action items
- Averie
- Complete the webinar funnel setup in Chinese
- Translate all content to Chinese using elric.ai
- Change the registration page title to "Free webinar by [Chinese Name]"
- Add teaching points to the webinar
- Change the call collection to Chinese in the watchroom
- Chang Wee (Cliff)
- Record the property investment webinar using the slides Alaric created
- Change the slides to include his face and update the calendar link and WhatsApp number
- Generate questions and answers for the webinar to handle objections
- Shahnaz
- Turn off underperforming ad sets with high cost per lead
- Continue monitoring Facebook ad performance
- Ozan
- Close the leads generated by Shahnaz's ads
- Help students finish their webinar slides during Saturday's coaching session
- All Students
- Download and customize Alaric's webinar slides template
- Follow the SOP for recording webinars using Zoom
- Implement the three key call-to-actions in all emails (book a call, join WhatsApp group, WhatsApp directly)
- Attend next class on Saturday at 8pm
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