Recording for the coaching session I just did  https://www.youtube.com/live/9Ieg4LQaBk0?si=XAmlVijOM-NlWHIF

WATCH ON YOUTUBE

Community post with the chatlog, summary and everything  https://alaricong.podia.com/community/topics/194044/posts/680626-how-i-closed-4-out-of-5-sales-on-a-6k-offer-and-25k-offerg

Key takeaways

• Alaric demonstrated how to close a $6,000 deal in a 30-minute sales call using the application close technique, achieving an 80% closing rate (4 out of 5 calls)
• Alaric showed how to build an automated webinar funnel using WebinarKit, including registration page, thank you page, watchroom, replay page, and email sequences
• The importance of having three key call-to-actions in every email: book a call, join WhatsApp group, and WhatsApp the presenter directly
• Alaric shared his webinar slides template that students can use to create their own automated webinar funnels
• Shahnaz shared her Facebook ad results, achieving leads at RM $8.45 and RM $13.77, which Alaric praised as very good performance

Brainstorm topics

Sales Techniques - Application Close

Alaric: Demonstrated how he closed 4 out of 5 sales calls with offers ranging from $6,000 to $25,000

• Details
• Alaric: Shared a recording of a sales call with Heng E where he closed a $6,000 deal for an automated webinar funnel
• Alaric: Emphasized the importance of handling objections early in the call before discussing price
• Alaric: Demonstrated how to collect payment during the call itself and the importance of maintaining silence during the payment process
• Alaric: Showed how to build rapport at the end of the call regardless of whether the sale was closed
• Conclusion
• The application close script is effective for closing high-ticket sales
• Handling objections early prevents them from becoming issues when discussing price
• Collecting payment during the call increases closing rate
• Maintaining silence during payment transfer is crucial to avoid disrupting the process

Automated Webinar Funnels

Alaric: Demonstrated how to build an automated webinar funnel using WebinarKit

• Details
• Alaric: Helped Averie set up her automated webinar funnel in Chinese, showing each step of the process
• Alaric: Created webinar slides for Chang Wee (Cliff) for a property investment webinar
• Alaric: Explained the importance of questions and answers in webinars to handle objections and give people more time to book appointments
• Alaric: Shared his own webinar slides template that students can use and customize
• Ozan: Discussed targeting specific demographics (like Bangladeshi Muslims in UK) through ad copy and interests
• Steve: Asked about the difference between WebinarKit and Systeme.io webinar funnels
• Conclusion
• WebinarKit provides better features for automated webinars compared to Systeme.io, including countdown timers and automated email reminders
• Every email should include three call-to-actions: book a call, join WhatsApp group, and WhatsApp the presenter
• Webinar funnels are one of the most profitable types of funnels to build for clients
• Questions and answers in webinars increase appointment booking rates

Facebook Advertising Results

Shahnaz: Shared her Facebook ad results for high-ticket offers

• Details
• Shahnaz: Showed ad performance with leads costing RM $8.45, $12-13, and some higher-cost leads
• Alaric: Confirmed Shahnaz had generated at least 37 leads
• Alaric: Explained that if using per-asset budgeting (rather than campaign-level), she should manually turn off underperforming ads
• Ozan: Asked whether Shahnaz was using campaign-level or ad set-level budgeting
• Conclusion
• Shahnaz's lead costs of $8.45 and $13.77 were considered very good by Alaric
• Facebook's AI will automatically reduce spending on underperforming ad sets if using campaign-level budgeting
• Manual optimization is needed when using ad set-level budgeting

Personal Branding and Positioning

Alaric: Discussed the importance of proper positioning in marketing

• Details
• Alaric: Explained why he positioned himself as a Facebook marketing coach rather than a sales coach when he was 21
• Alaric: Advised Yasin against positioning himself as a business coach until he has significant achievements
• Yasin: Asked about his positioning for his personal brand coaching
• Conclusion
• Position yourself in a way that leverages your perceived strengths and minimizes potential objections
• Age can be an advantage or disadvantage depending on how you position yourself
• Credibility in certain fields requires significant achievements

Action items

• Averie
• Complete the webinar funnel setup in Chinese
• Translate all content to Chinese using elric.ai
• Change the registration page title to "Free webinar by [Chinese Name]"
• Add teaching points to the webinar
• Change the call collection to Chinese in the watchroom
• Chang Wee (Cliff)
• Record the property investment webinar using the slides Alaric created
• Change the slides to include his face and update the calendar link and WhatsApp number
• Generate questions and answers for the webinar to handle objections
• Shahnaz
• Turn off underperforming ad sets with high cost per lead
• Continue monitoring Facebook ad performance
• Ozan
• Close the leads generated by Shahnaz's ads
• Help students finish their webinar slides during Saturday's coaching session
• All Students
• Download and customize Alaric's webinar slides template
• Follow the SOP for recording webinars using Zoom
• Implement the three key call-to-actions in all emails (book a call, join WhatsApp group, WhatsApp directly)
• Attend next class on Saturday at 8pm