Vacation with Family and Coming Home Again
Jun 28, 2022 5:01 pm
Shelley is developing a delightful Livecast Life Course as a part of a brand new membership community! She's building it from the ground up, and you can be one of the first to take the course and join our membership at an amazing discount! Click on the link below to add your name to the "first in line founding member" list.
Hello ,
Toby has left the building - in fact, he’s left the state of New Mexico to travel to Florida today to visit with his daughters and their families. Look for some lovely vacation and family photos in the weeks to come.
Shelley is looking forward to Kevin visiting Arizona on Thursday and bringing her home over the weekend. Her mom has transitioned well at home with in-home care helpers coming every day, along with visits from physical and occupational therapists.
The remote studio will come in handy for Shelley’s mom and dad when they need to participate in future video doctor’s visits. Also, if Shelley needs to return, or Alicia and Gus want to visit, the wi-fi will make life easier for everyone. Once again, we thank everyone who contributed to making this possible. We appreciate you!
In Shelley’s LinkedIn newsletter this week, What is Personal Branding and Why Do I Need It? she shares the blending of several personal stories with one common theme.
Having Trouble Writing a Bio
“So, pardon my language, but the bio is a b@%ch! It is one thing to write about our experiences, but another thing entirely to write about myself! I really don’t like this part. I have been struggling with it for hours.”
My business partner, Toby, and I received this message from a client late last night. We are formatting and publishing her book and she has been working on writing her bio for the past week. I say "working on," but it's more like avoiding and procrastinating on it until the last possible minute.
This bio is a paragraph that will appear on the last page of her book and is a synopsis of her life.
It's difficult to write because she is too close to the topic (herself) to be objective.
Often we need our friends and family to help us discover our outstanding traits and what makes us the most lovable.
I helped to edit and trim down our client's bio to the most interesting and essential bits.
Although it is challenging for me to define my own unique qualities that help define my personal brand, I can easily answer my daughter's question about what makes her unique.
She knows several people who podcast about Weird Al, his concerts and band members. But they aren't anything like her.
People won't choose her podcast because of the topic. They'll follow her because of her personal brand.
You can read more of Shelley’s story in her LinkedIn Newsletter here:
This week, the News and Views and Messages and Methods shows are on hiatus.
10 am PT, Thursday, June 30, 2022 Women Conquer Business
Women Conquer Business will go live as usual on Thursday at 10 a.m. PT. This week we're detailing skyscraper pages. Sometimes called pillar posts, or the skyscraper technique, the 'center' of your topic cluster — the most important content related to a cluster. Think of this as your 'ultimate guide' to ultimate guides.
Join Shelley and Jen Thursday to ask questions and share your ideas about content creation and marketing on Skyscraper Pages: Powerful, Authority-Building Content
Want to Have It All?
You can find the Messages and Methods podcast, video, and blog on our website: https://www.livecast.life/
Thank you for spending time with us in the AGK Media community. Scroll down for more information.
Sincerely,
Shelley and Toby
Shelley's bio: https://solo.to/shelley
Toby's Bio: https://solo.to/tyounis
News for the Content Entrepreneur
4 Ways You're Sabotaging Your Marketing Strategy
By Jen McFarland
You work hard to build your business. If your marketing strategy isn't delivering leads it's time for a review.
It's easy to lose sight of marketing: promoting products and services to reach your biggest business goals.
If your marketing isn't doing that (or you're not sure), it's time to pause and take a closer look.
Every marketing strategy and tactic must align with (and support) a broader business goal.
Steer clear of shiny objects and stay the course.
Coca-Cola doesn't create athletic events. It sponsors athletic events. The focus is always on selling more soft drinks.
Remember your focus.
How To Get Your Words Read Online
A simple formula for getting more of your work read:
#1: Use Headings
#2: The 1–3–1 Method
#3: Other Formatting (bolds, italics, lists)
All things equal, high-quality content will “win out” over poor-quality content.
But you need to get people to actually read your work to see the quality you provide.
So don’t shortchange yourself. Try these writing and formatting strategies to improve your writing for online readers.
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SHOPPING FOR TECH?
Looking for live stream or podcast equipment, great office/studio chairs, or Shelley and Toby's favorite things? Visit our Amazon Storefront to find the collections and kits we recommend. We have a special kit just for budget-conscious home studio equipment that we have tested and approved. Look for our favorite office/gamer chair there! http://studio.agkmedia.studio
We've added a Books idea list to our store with our AGK books: Livecast Life, Women in Podcasting, and A Gypsy's Kiss. Find it at http://books.agkmedia.studio
We get a small commission from Amazon, but there is no extra cost to you and you can find just what you need without searching for hours.