Hi ,

Today, I want to share something I'm deeply passionate about : play. Not just any play, but unstructured, child-led play.

Last year, UNICEF declared June 11 as the first-ever International Day of Play, and here’s why that matters:

Because science is finally catching up with what many modern parents have sensed all along — that unstructured, child-led play in the early years is foundational to lifelong learning, emotional wellbeing, and even future success.

The best part?

You don’t need fancy toys, long schedules, or overhauling your home to make it happen.

We wrote a short, heartfelt piece to showcase play in a new light — and share simple, actionable steps to prioritise play in your home starting today 👇

Read the blog post →“Why the World Is Finally Taking Play Seriously — And Why We Should Too”

Playfully yours,

Mei

Aden + Ren - Solid wooden toys handcrafted for child-led play, always