Hi ,

Have you noticed how different childhood looks today compared to ours?

Children spend more time indoors and schedules are fuller.

We see more and more screens everywhere.

Opportunities for simple, unstructured movement seem harder to come by.

This matters because young children naturally learn and develop through movement.

When a child climbs, balances, rocks, jumps, crawls, and explores, they are not just burning energy.

They are developing coordination.

They are learning how their body works.

They are building confidence through doing.

They are figuring out what they are capable of.

Sometimes, we think that learning happens when someone teaches.

But in the early years, learning often looks very different from a classroom setting.

It looks like play.

It looks like movement.

It looks like a child following their own curiosity and experimenting with the world around them.

That is why UNICEF initiated the International Day of Play. To remind us that play is not separate from learning.

Play is learning.

And in a world where childhood is becoming increasingly structured, protecting time for play may be one of the most valuable things we can do for our children.

I recently put together a page exploring why play matters so much, along with insights from educators and child development experts in Malaysia.

→ Read: Why Play Is Learning

To celebrate International Day of Play, the Born to Move collection and Embun Play Shelf are currently 5% off on our website for the whole month of June.

As part of our parenting community, you can enjoy an additional 5% off with code: PLAY5

Happy International Day of Play!

Championing play and celebrating childhood,

Mei

Aden + Ren

P.S. The website discount is already live, and your code stacks on top for an additional saving.