Fringe Legal #0052: Differentiate to Win ๐Ÿ†

Jul 14, 2021 7:39 am

๐Ÿ‘‹ Hi 


If this is your first time getting the newsletter - welcome! You can expect to find snackable information on innovation, transformation, and knowledge management each week.


If you have any feedback, topic suggestions, or want to say โ€˜helloโ€™ - you can find me on LinkedIn


Snacks ๐ŸŒฎ๐Ÿ˜‹

Why should firms innovate?

At the end of June, I had the opportunity to moderate a session focusing on the future of law, presented to the corporate team of a G100 law firm.


Here is one of the pages from my notes I shared with the firm after the event:


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The future of law is not about cheaper, better, faster systems. It is about identifying problems that your clients will want to be solved. 


N.B. if you would like me to present at your firm, just get in touch.


Visualizing the relationship between data, information, knowledge, and wisdom.

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Source


Law Firm Business Development 

Two quick reads from LawVision on BD:


Research can be a competitive advantage. Whether you are pitching for work as a law firm or pitching to a law firm, this is solid advice:


โ€œClients are busy. Firm lawyers are busy. Candidly, the vast quantities of information that can be produced is not desired nor digestible by busy lawyers on a sales or service team... Donโ€™t deliver unfiltered, raw data. Do the hard work to make it lawyer-ready, and actionable.โ€


Differentiate to win. Highlight what makes you stand out:


โ€œIf the name on the letterhead or practice group is changed, is the message the same firm to firm? If so, more thought needs to be given as to how to best differentiate and be unique among the crowd.โ€


Until next time. Stay well.


Ab


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