Hey there

My name is , and if you haven’t guessed yet, I happen to be one of those people who loves a good cold email. Am I just sick? Maybe..

Do you know why? 

Scroll Down to the Bottom Now to Find Out. 

Or if you've had enough, please don't let me bother you anymore and unsubscribe, please click here.

Yes, I know they can be annoying. They are not for everyone, but I've found more customers from cold email in less time than any other method I've tried. 

Here's 3 reasons cold-email is superior to other forms of marketing: 

1. When they respond you know they are serious. 

2. You can reach far more people in less time. 

3. Technology allows you to customize your cold-email more than ever before. <Making you less creepy and annoying> 

Here are some statistics from this current campaign. 

Total Emails Sent 301 

Open Rate 74% 

Unsub 4% 

Response 8% 

I've done cold-calling, sales funnels, and drip marketing for months and haven't had the responses that I've had with cold-email. 

I'd love to show you how I do it. I can customize your marketing efforts to fit your company's message and reach the prospects you are looking for in no time at all. 

Let's set up a time to talk via Skype and I'll tell you more. The worst that happens is I tell you my strategy and you use it yourself. 

I'd love to have a chat if you find a free 15 minutes. 

I can listen to you talk about your business, it's problems, and offer some solutions. It's pretty much my favorite thing. 

I have a really simple way of growing businesses that most people overlook. If we talk. I'l look at your marketing materials and offer you some simple solutions for free. Many times ads, emails, and sales letters don't convert, because either they aren't specific enough or ordered incorrectly. 

Ok, enough for now. I hate long salesy emails, and I'm sure you do too. 

Best and Warmest Regards,

The Colossus of Cold Email

AND CUT!

That is an actual cold email that was so bad, it was made into exhibit A of what NOT to do. To this day, it continues to haunt the internet. 

Hahaha Ouch. 

Let’s go over this train wreck muna, so you don’t have to sa live prospects mo. ^_^ 

First, let’s get things straight.

When you were reading it for the first time ba, were you thinking na it’s one of those average cold emails lang? Aminin, hehe. 

It might go under the radar of some people, kasi it’s not exceptionally badly written, dahil tama naman grammar mostly. The line breaks and spacing could be heavily improved, sure. 

But may mga mistakes dito that all combine to form a big ball of nope: 

The subject line isn’t that great, the email’s too long, makes a lot of assumptions, and the sender’s claim of a 74% open rate seems too good to be true. 

Only a very select few are able to do that because on average it’s between 18% to 23% across many industries. And email users usually make the decision based on a few things – subject line, sender name, and preview text (AKA preheader text). 

The email’s formatting is terrible, making it difficult to read. There is no clear call to action. Bakit nya need mag unsubscribe e hindi naman nag nag-opt in yung recipient? 

Kaya nga cold email e.  

The opening line is overly dominant, jokingly questioning if liking cold emails is sick. It’s like explaining a joke to an audience, in bad form. 

Parang culturally off sya for me, suggesting na hindi nag-research ng mabuti yung sender. 

The reasons given for preferring cold emails are unconvincing and the meme used at the end is irrelevant. 

Truly napa-wtf ako sa whole email.

To be honest, I actually didn’t want to paste that into any email I write since I’m afraid my reputation will take a hit haha. 

Buti na lang you open just about every email with Shoden as the sender. (Ayiee, salamat sa tiwala ha. ^_^ Sorry you had to read the emails above.)

Among all of them, sender's name is the biggest reason people open emails:

Pag cold email yan, out na agad sender name. They don't know you e.

So you have to go hard on creating a great subject line, the intro paragraph, and the offer. It has to be compelling to get any replies.

Kaya makafal ang fez ko sending a terrible email sa taas to you guys, because I needed you to feel the same thing that people on the receiving end of that email to feel. 

Para di mo na din gawin.

Hemingways, grabe sakit ng ulo ko just reading and re-typing that. I’m literally having a physical reaction after seeing that bad cold email. Yung parang naduduwal ba.  

Hayst, kaso for you guys, I had to do it. Nuks. The things I do for my list. 

Kaya please lang ha, don’t do that to another human being hehe. 

Nga pala, open cart for Cold to Gold Outreach is closing today, if nasa plans mo pa to learn the Gold Standard of prospecting this year.. 

I strongly, vehemently, passionately, ecstatically, emphatically, and rapturously suggest you 

Check out the whole thing here

and use Shoden at checkout. 

Also the winners sa contest para sa 2 lucky students that I will be sponsoring is at 3PM today. 

I hope you’ve been reading my emails the past few days kasi like I said, I really reinforce your behaviour of reading and taking action on my emails. 

If gusto mo pa humabol, you have a few hours. 

Cheers,

Shoden “So Bad it’s Good” San

💡Need guidance and clarity on your own reinvention? I’m opening a few paid slots after several of you messaged me about getting some extra coaching outside of TFMT. Limited lang ito, and first come first served basis. I'm starting with clarity calls muna with a 90-day action plan. Learn more about it here.

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