Hey again

When I co-founded a Videography School with my filmmaker friend EJ some time back, we were totally in over our heads.

I mean sure we were both good filmmakers, and we knew how to get high-ticket government and corporate video clients. 

We also knew we could teach. 

We were damn good at it. 

Pero sa growing the business side of things? 

Total banoobies. (bano na newbie hehehe - yes we all start there)

Since ako yung mas-techy sa amin, I had to learn how to build or work on - -

ALL. OF. THE. THINGS.

Website. Copy. Email Marketing. FB Ads. Coffee Brewing. Janitorial Services, you name it. 

I probably sucked at it.

Pero eventually if you're pig-headed enough, you actually get better.

And you know what, one of the skills that really stuck with me through several career pivots ( videographer > tech startup founder > videography school co-founder > online freelancer) and even through massive changes in my offer.. 

was EMAIL COPYWRITING. 

And now having done it on our school and my other lists (pati na din mentees) with awesome results, I can truly say that this skill will follow you wherever you go, and is a real game-changer. 

Here’s what I mean: 

Speaking as video mentor who did live workshops and classes, AND organized a small school behind it, we really had to figure this shiz out.

Or the business would not survive.

Syempre we needed new students lagi to keep the school going. 

Me with a batch of students from one of our video editing workshops

We created our own offers. 

We ran our own traffic to our landing pages. 

Minsan we even helped to generate traffic for our OEM partners who hired us to teach at their events. (Syempre dapat mapuno event nila para feeling slightly mejo internet-famous kami kunwari ahaha)

This was a 1-day workshop with my business partner we did for Canon Philippines

Now the cool thing I’ve discovered is that both our video school business AND emails worked amazingly well together. 

Brick and Mortar classroom type business kami mind you.

And I believe this can work even better for online businesses.

Here's how it plays out:

When a lead sees your ad, -- provided your copy resonated with them and they’re your target market -- they will trust you with their email addresses to learn more about your business. 

This then normally triggers an email or upsell sequence behind the scenes. 

Syempre di naman sila bibili agad, it’s not an impulse buy to get our courses. 

Most of them were between 6k to 8k pesos.

And our flagship course was 18,000 pesos. 

Pero here’s how emails helped us show up to our prospects.

We were able to nurture them and make them badly need our lessons. 

As in yan talaga sinabi ng isang student namin.

I'll zoom in the screenshot para mas makita yung message:

For those people saying that they badly need this, wouldn’t you think that they would enroll in our courses? 

Of course they would, eventually once naka-ipon. 

Ayan si Leo guys, (same guy above) he actually joined our Wave 3 after being in our email list for almost half a year. 

Email marketing kept our business on top of his mind the whole time. 

Ads? Sure they can bring traffic to the landing page. 

Sure they can make prospects interested. 

Pero kung wala sila pambili at that exact moment, or kung mahal yung course or product mo? Ano na? 

Waley na. 

So to those wondering, Video ads or Email Copywriting? 

BOTH. 

The two skills greatly complement each other. 

Now the reason why I’m sharing this is because 2 of the best email copywriters in the country will be hosting a FREE Webinar this Friday Aug 25, 7pm. 

Bukas na po yan.

The title of their webinar is: Make a Full-Time Income Writing Simple Emails. 

So for those freelancers who might still be looking for their skill (and alam mong hindi mo trip ang Videos or Ads… maybe this could be for you). 

Go attend the FREE Webinar, kasi who knows, baka email copywriting pala ang iyong thing, hindi mo palang alam. 

Here’s the link to register, FREE YARN! 

LET ME IN JOHN and ALLAN’s WEBINAR!

Cheers,

Shoden “Video To Email No Jutsu!” San

PS1. If you found this a good read, and you have friends who are interested in reading email rants like these please forward this to them and let them sign up sa ating munting list.

PS2. eto din yan, but mas swabe. Share mo sa wall mo, I need subs parang awa mo na. ^_^ https://sendfox.com/WorkFunHomePinoy