Hi

A lot of the conversations I have with coaches revolve around content creation. Many people struggle with it, and I often get asked how I manage to put so much content out there.

The answer is this: leverage. Over the years I learned to leverage every single piece of content I create and turn it into multiple ones, suitable for different platforms.

Here's an example of how I turned one piece of content into 5.

Last week I launched my podcast, Coaching for a Living, which contained an episode I recorded with Robbie Samuels. I used Descript, my podcast editing software, to create an audiogram and a video extract of the episode which I then posted on LinkedIn and YouTube respectively. I also created a Medium article based on the discussion I had with Robbie and used that as a basis for tweets.

By doing that, I ended up with 5 pieces of content in different formats - audio, video and text - that I then posted on several platforms:

1. The podcast episode itself, the link to which I posted on podcast directories as well as on LinkedIn and Facebook
2. The audiogram which I used to tease the episode on LinkedIn
3. The video extract which I posted on my YouTube channel
4. The Medium article which I posted on Medium (my subscribers on that platform received an email about it)
5. The tweet which I posted on Twitter with a link to the Medium article. I could have also linked to the podcast, the YouTube video or the audiogram on LinkedIn.

Each of these pieces of content references at least one of the others for cross-promotion and backlinks (to help with Google ranking).

Once I had the main piece of content (the podcast episode recording), creating the rest was a matter of mostly editing (both video and copy editing) and some creativity. It's time-consuming, but certainly not as taxing as writing 5 different original pieces of content.

I hope you found this inspirational for your own content creation purposes. You don't have to create as many as I did, but perhaps it will inspire you to look at your own content and come up with creative ways to leverage it. If you do something similar, please send me some links, I'd love to check it out.

If you'd like me to do a video tutorial on the actual process I go through to leverage my content, please let me know and if there is enough interest I will film it.

Until next time, stay savvy.

Alisa