Taking a Bite out of the Apple
How do you brand a revolution?
In Taking a Bite out of the Apple: A Graphic Designer's Tale, Rob Janoff, designer of the world-famous Apple logo, shares what it was like to live through the heady days of the home computer revolution. From his fateful meeting with Steve Jobs in 1977 to designing one of the world's most recognised icons, Rob offers an intimate look at his career and the true story of how the globally loved Apple logo came to be.