As a small business owner, you’re responsible for everything—paying the bills, hiring, handling customer complaints, bringing in new business, managing employee disputes. The list goes on.With so much on your plate, it’s easy to neglect and not updat...

First, I just want to say thank you. I’ve been watching the metrics on this newsletter, and seeing a 35-40% open rate consistently out of nearly 3,000 subscribers is humbling. I know open rates for most newsletters tend to be lower, so the fact that...

You’ve spent 10, 15, or even 20 years building a successful business. It’s been your passion, your livelihood—but now what?Retirement is on the horizon, and one critical question remains:Who will take over your business when you step away?Your childr...

If you’re a business owner, you already know that unexpected problems are a part of daily operations. But have you ever noticed how these short-term fires can completely derail your long-term goals?🔥 A key employee quits suddenly, leaving you scramb...

One of the biggest mistakes I see small business owners make? Confusing sales with business development.They chase quick wins—because, let’s be honest, cash flow is king—but in doing so, they miss out on long-term revenue opportunities that could com...

If there’s one thing I’ve learned from working with startup entrepreneurs and business owners, it’s this: you can’t do it alone.Yet, so many founders try to carry the entire mental load of their business by themselves—and it slowly wears them down. T...

As a green business advisor right out of business school, I worked with the founders of Virtual Sentries, an IT security startup with a strong vision. Our mission was clear—build a cutting-edge cybersecurity business.But like most startups, we faced...

Most businesses hit a revenue ceiling at some point. You’ve got a solid product or service, but growth feels slow—like you’re just waiting for more clients to come in.That’s where business development comes in.When I first started out as a busin...

If there’s one mistake I’ve seen over and over again in my 20 years as a business advisor and marketing strategist, it’s this:❌ Businesses blindly chasing the latest marketing trend—without ever stopping to ask, “Is this actually the right fit for m...

Small Changes, Big GainsAs we enter 2025, I’ve been reflecting on how our mindset shapes our outcomes. Many of us carry a scarcity mindset—passed down from family history, societal norms, or our education system—that holds us back from true financial...