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Day 18 of 26.

Pillar R is attached.

Today is Chapter R which stands for REINFORCE DEMAND and this is the pillar most people skip. Which is exactly why most people's book or product income dies after launch week.

The announcement has been made. The initial wave has passed. And without a deliberate plan for what comes next, the momentum fades.

Your book or product does not expire. But the attention around it will... unless you are intentional about keeping the conversation alive.

Today's pillar shows you what that looks like in practice, including what Emma Grede did beyond launch week that kept Start With Yourself in conversation long after the official release. And the realistic equivalent for every creator who does not have a multi-city book tour available to them.

The exercises in today's pillar ask you to build your 90-day post-launch content plan. Do not skip this one.

CLICK HERE to access the chapter now

Find the other chapters of the book is here: ALL OTHER CHAPTERS/PILLARS

Hit reply and tell me — what is your current plan for after launch week? Or is this the first time you are thinking about it?

With love,

Debbie