Week recap:
- My top salesman hit a slump 😬
- Breakfast changed everything 🥓☕
- One bad deal sparked 5 good ones 💥
- Confidence is contagious
- Free gift for you 👇
I want to tell you a story about one of my employees, Rafael Cortez. I nicknamed him The Million Dollar Man. He’s got multiple psychology degrees, knows personality types like the back of his hand, and is one of the best natural salespeople I’ve ever worked with.
Rafael knows when to push and when to ease off. He sells with questions, not scripts. A true GUTS salesperson.
But there was a season when he wasn’t closing like usual. Something was off. So I took him out for breakfast. We bonded over family, life, and struggles — and it hit me. He wasn’t missing skills. He wasn’t missing motivation. He was missing confidence.
I told him, “If you’re close on a deal and feel unsure, just call me. I’ll let you know if I have a buyer.” Sure enough, later that day he called me from a seller’s house. Truth be told, the deal kind of sucked. It was a long shot at best. But I told him, “Heck yeah, I’ve got a buyer for that! Lock it up.”
And you know what happened? That one shaky deal opened the floodgates. He closed another one the next day. Then another. And another. By the end of the week, he had a deal every single day.
It wasn’t me that gave him confidence — he found it himself. I just reminded him it was still there.
It’s the same feeling I had teaching my daughter Tiffany to ride her bike. I held the seat, ran alongside her, then finally let go. Watching her take off on her own — wobbly at first, then strong and steady — was one of the most fulfilling moments of my life.
That’s what I love about coaching. Watching someone unlock their own confidence and hit their stride.
👉 That’s why I want to give you a free gift the How To Sell With GUTS Sales Manual. It’s the same system that’s helped me and my team build lasting confidence and close more deals.
[Click here to download your free copy now.]
Have a Great Labor Day Weekend!
-Brandon
P.S. Rafael went from doubting himself to closing a deal every day that week. Confidence changed the game for him — and it will for you too. Grab the GUTS Sales Manual here → [Click here to download your free copy now.]
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