Hello there,

This is Omar from Dr-business; I hope you are having a fabulous day!

I made a list of digital marketing definitions and terms that I believe would be helpful for your digital marketing endeavors.

🗒️ Digital Marketing 101: Definitions, Terms & Acronyms You Need To Know!

In this article, we’ll define;

SMO:

Social Media Optimization (SMO) improves a website’s visibility on social media platforms. This can be done through various methods, such as creating engaging content, using social media plugins, and adding social sharing buttons to the website.

SMM:

Social Media Marketing (SMM) uses social media platforms to promote a website or product. This can be done through various methods, such as creating and sharing content, running ads, and holding giveaways or contests.

PPC:

Pay-Per-Click (PPC) is an advertising model in which advertisers pay a fee each time their ad is clicked. PPC is often used in search engine marketing (SEM).

CPC:

Cost-Per-Click (CPC) is the amount of money an advertiser pays for each click on their ad. CPC is often used in pay-per-click (PPC) advertising.

CPM:

Cost-Per-Thousand Impressions (CPM) is the amount of money an advertiser pays for every 1,000 views of their ad. CPM is often used in display advertising.

Cost Per Mile:

Cost Per Mile (CPM) is the amount of money an advertiser pays for each ad view. CPM is often used in display advertising.

CTR:

Click-Through Rate (CTR) is the percentage of people who click on an ad or link out of the total number of people who see it. A high CTR indicates that the ad or link is relevant and exciting to users.

Customer acquisition cost (CAC):

This is the total amount of money a business spends to acquire new customers. This can include advertising, marketing, and other forms of customer acquisition.

Cost per Acquisition (CPA):

The Cost per Acquisition is the amount of money an advertiser spends on each person who completes a desired action, such as making a purchase or signing up for a newsletter. A lower CPA indicates that the offer is more effective. CPA is often used in affiliate marketing.

Conversion Rate:

The Conversion Rate is the percentage of people who take the desired action, such as making a purchase or signing up for a newsletter, out of the total number of people who see the offer. A higher conversion rate indicates that the request is more effective.

Lifetime Value (LTV):

The Lifetime Value of a customer is the average amount of money a customer will spend with a company throughout their relationship.

This is essential for businesses to know because it indicates how much they can spend on acquiring new customers without losing money.

Impressions:

An Impression measures the number of times people see an ad or piece of content. Impressions are often used to measure the reach of an advertising campaign.

Clicks:

A Click measures the number of times people click on an ad or link. Clicks are often used to measure the engagement of an advertising campaign.

Engagement:

Engagement measures how much people interact with an ad or piece of content. This can include clicking, liking, commenting, and sharing. In addition, engagement is often used to measure the effectiveness of an advertising campaign.

Lead:

A Lead is a person who has expressed interest in a company’s products or services. Leads are often generated through marketing campaigns, such as website signups or contest entries.

Sales:

A Sale is the completion of a purchase of a product or service. Sales are often the ultimate goal of marketing campaigns.

Read more!

Enjoy,

Omar Ibrahim